Guide
← All servicesNRR above 120% means revenue grows without new sales. That's the holy grail. Build systematic retention to get there.
NRR = (Beginning ARR + Expansion - Churn) / Beginning ARR
Example: Start with $1M. Add $300K expansion. Lose $100K to churn. NRR = ($1M + $300K - $100K) / $1M = 120%
Every 1% increase in NRR compounds exponentially. Move from 100% to 120% and your revenue growth accelerates 2x.
Prevent cancellations. Health scoring, CS proactive outreach, retention playbooks.
1-2% improvement
Upsell and cross-sell existing customers. Expansion playbooks, scoring, sales involvement.
5-10% improvement
Grow seat count in existing accounts. Activity tracking, usage-based pricing, incentives.
3-5% improvement
Build your NRR strategy
Work with a consultant to improve NRR and build revenue growth from existing customers.
Get NRR Strategy SessionOr start with the revenue operations overview that the rest of these hang off.
That is usually where we can help.
Tell us what is not working, what is still manual, or what you cannot currently see clearly. If it is not something we should take on, we will tell you that too.
hello@core-x.solutionsStart with whichever is true
Taking on new work.