Guide
← All servicesHigh-NRR companies grow faster with less CAC. Build a systematic expansion machine powered by data and playbooks.
What are your expansion opportunities? Seat expansion, pricing tier, add-on products, new use cases?
Which accounts are ready now? Use engagement, satisfaction, and revenue trajectory.
For each expansion motion, define: triggers, messaging, timing, owner (sales vs CS).
Run expansion campaigns. Track win rates. Refine messaging. Scale what works.
NRR (Net Revenue Retention): Revenue from existing customers (expansion - churn). Target: 120%+.
Expansion ARR: New ARR from existing customers. Growing faster than new sales = health indicator.
Win rate by motion: Which expansion plays are working? Where to double down?
Average expansion deal size: Are expansion deals getting larger over time?
Build your account expansion strategy
Work with a consultant to systematize expansion and grow NRR.
Schedule Expansion Strategy SessionOr start with the revenue operations overview that the rest of these hang off.
That is usually where we can help.
Tell us what is not working, what is still manual, or what you cannot currently see clearly. If it is not something we should take on, we will tell you that too.
hello@core-x.solutionsStart with whichever is true
Taking on new work.